Transformative Consumer Research (TCR) is the preeminent community at the intersection of consumer and marketing research that promotes positive individual, collective, and environmental change.  Our dialogical conference is a space of possibility where groups of researchers and stakeholders who share common commitments to social issues come together for an extended period to engage in democratic dialogue in tracks.  In a relaxed setting, scholars and stakeholders leverage their distributed wisdom to think expansively, this is an open process driven by curiosity and collaboration.